Page 5 - Blog

Now that many shops are finally allowed to reopen and welcome back customers, we want to help you prepare so you are stocked and ready to go with all your customers needs.

First things first –Now, more than ever your customers will want to enter your store and feel safe.  Below we have put together a quick check list, many of which we are sure you already have in place!

• Social distancing – try to keep 1-2 meters.
• Screens or barriers at the tills.
• A one-way system using clearly visible markings and signs
• A maximum number of customers in your store at any one time
• Hand sanitiser stations at the entrance

When all that has been ticked off, the next question is…  What products to offer?

When reopening it is important to fill your shelves with products that your customers will say “I need it!”. In many places around the world it is now compulsory to wear Face Coverings, so this is a good product to start offering your customers. To try to lighten up the everyday tasks we have designed our

In these uncertain times, we are trying to find ways to help our customers which include a number of special promotions on the websites and which we are monitoring and adjusting to follow government guidelines as well as the needs of our customers. 

There is a lot of advice online already, but here is some information to make the most out of our special offers and help during this difficult time.

Communication

In this unusual situation we have to find ways to build stronger link with customers and hopefully finding new ones, but as it is not currently possible to engage with them face to face as you usually do, our recommendation is to focus on social media.

Here are 3 recommended topics:

Share your story, who you are, what makes your shop special – it will help you grow your fan base and engaging with followers.

Build stronger relationships by messaging them, sharing tips and suggesting resources to get through this difficult period.

Promote your products – it will help you give your

The world is coming together in difficult times to fight against the spread of Covid-19.  We are having to quickly change our habits to protect each other and some of that means giving up the freedoms we take for granted. 

In 2018 a team from our Head Office and warehouse battled wind, rain and snow to cycle as many miles as we could in one day along the Camel Trail in Cornwall, raising over £1100 for Sport Relief.  When they contacted us about supporting them again in 2020 we jumped at the chance and added it to our 30 for 30 Charity Challenge List.

Each year after the last stands have been packed away and the Spring trade fair season has wound itself down, we gather together the team members who've had most involvement with the shows to share our thoughts.

It's been a whirlwind couple of weeks for Puckator. Trade show season is one of the busiest times of year for the team, and we had some fantastic news from Spring Fair at the NEC – one of our products had won in the Gift of the Year awards!

If you haven’t heard already, 2020 is a big year for Puckator, we are celebrating our 30th anniversary and we have created the 30 for 30 Charity Challenge! As a company, we have always wanted to make a difference and this year we want to go further than ever by supporting and sponsoring 30 good causes and organisations around the world.

2020 is a big year for Puckator, we are celebrating our 30th anniversary and are planning to do it in style, and not just with a big party!

Our designers have taken their cue from the bold colours and large, endearing features of this look to create an animal-themed range that appeals to all ages.

In the first of our trade-show related blogs last month, Puckator sales director Matt Shaw gave his thoughts on why trade fairs are still such an important part of the yearly calendar – and offered up some expert advice on how to gain the most from these events in today's retail climate.