Page 2 - Tips and Recommendations

In the first of our trade-show related blogs last month, Puckator sales director Matt Shaw gave his thoughts on why trade fairs are still such an important part of the yearly calendar – and offered up some expert advice on how to gain the most from these events in today's retail climate.

Planning and promotion for the 2020 Spring trade fairs is in full swing – the first events on the calendar begin early in the New Year. But as a wholesaler or supplier, how do you decide which exhibitions to attend?

Black Friday has well and truly established itself as a consumer phenomenon unlike any other.